Hilton All Suites – Bring It!

When Hilton launched the “Bring It!” campaign to promote its all suites brands, a new website was created. It highlighted the common features of these brands as well as each brand’s distinct value propositions.

Problem

There was an opportunity to capture more guests who were looking for a stay at an all-suites hotel through both targeted ads and organic searches. The “Bring It!” campaign aimed to bring more awareness to Hilton’s all-suites brands and their benefits. The campaign needed a landing page that would quickly engage guests and entice them to explore the brand offerings further or begin a booking.

Solution

A new site was built that was dedicated to the all-suites brands and the “Bring It!” campaign. The landing page would highlight the features and amenities of Hilton’s three all-suites brands. It would be fun and engaging to capture users’ attention while informing them about the primary benefits and encouraging further exploration.

Each brand would also have a secondary “About” page to highlight the brand’s unique amenities and offerings. The brands and ecommerce team wanted to be able to modify content on these pages quickly and easily, so they were built with a modular design in a popular content management platform.

Landing Page

The landing page had distinct sections – each showcasing one of the features shared by all three brands. Some content was interactive, allowing the user to switch between brands and compare features.

Brand "About" Pages

The brand “About” pages had a modular structure. Modules could be added, moved, and removed from the page, and the module content was easily modified in WordPress.