Hilton Management Services (HMS)
In addition to administering and promoting its broad portfolio of brands, Hilton offers a range of hotel operations management services – from managing all aspects of hotel operations to administering only specific areas such as food and beverage or financial operations.
Problem
The design of the previous site was very business-like and text-heavy. While usable, it was not attractive or engaging. Some of the content was in linked files that were not easily discoverable.
Solution
The new design used vivid imagery to increase aesthetic appeal. Content was reviewed and restructured into more easily consumed blocks. Large text sections were broken up with images and pull quotes.
Navigation was reduced to five simple categories. Success stories and other information was moved from linked files into pages on the site.
